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From social media to AI, advertising has changed dramatically in a short time; host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers.
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"Neuro-Insight"
We speak with Pranav Yadav, CEO of Neuro-Insight, about the marketing intelligence his company is gleaning from neuroscience.
"How Mattel Turned Decades-Old Toys Into IP. Gold"
Lisa McKnight, Mattel's Chief Brand Officer, has been at the forefront of reintroducing the iconic Barbie to the world; the toy brand has launched itself beyond store shelves and onto the silver screen.
"How McLaren Racing's CEO Runs a Top Formula 1 Team"
McLaren Racing CEO Zak Brown discusses the technology, data and effort required to propel the McLaren brand onto the modern F1 stage and into living rooms around the globe.
"How AI Could Change the Advertising Business"
Stephen Pretorious, chief technology officer of WPP, unpacks the world of generative AI and its potential impact on marketing.
