
In the 1970s Los Angeles, an earnest young feminist joins forces with a low-rent publisher to create the first erotic magazine for women.
After a fateful meeting with low-rent publisher Doug Renetti, self-proclaimed feminist Joyce Prigger finally gets a shot at creating the magazine of her dreams, with one enormous catch.
Doug courts his usual advertisers, while Joyce looks for more conventional companies to do business with; Bambi looks to channel her newfound feminism into a new role.
The arrival of the Valley's newest councilwoman spells trouble for both Bottom Dollar and Minx; when her contributors begin to pull out, Joyce scrambles to come up with new articles that conform to her own highbrow standards.
While David and Tina deal with Bottom Dollar's financial woes, Joyce helps a cover boy prepare for Minx's first presser.