
Dr. Jason Bull is the charming and cocky founder of successful trial consulting firm Trial Analysis Corporation, where he and his team of experts employ psychology, human intuition and high-tech data to understand jurors, lawyers, witnesses and defendants, and construct effective narratives to help their clients win. Bull's team include his brother-in-law Benny, neurolinguistics expert Marissa, former detective Danny, hacker Cable, and Chunk, who helps perfect clients' appearances for trial. "Bull" is inspired by the early career of Dr. Phil McGraw, who also serves as executive producer.
Married pizzeria owners are being sued for negligence by a teenager who was injured while climbing their rooftop signage.
Bull and the team take a difficult pro bono murder case before the holidays and realize it will take a Christmas miracle to win; Marissa pushes for an office Christmas party; Taylor embarks on a new romance.
Bull looks to select jurors who can empathize with an individual's need for personal privacy when he helps Marissa's friend sue a notable philanthropic businessman for abusing him as a child.
Chunk's friend Reggie, an elite boarding school's counselor, asks Bull to help the parents of an athletic scholarship student bring a wrongful death suit against the school after the teen dies suddenly while training.